Manage episode 223831621 series 1523101
New market research methods are great—but I still value the tried and true. Survey research, for one, is still very important (especially for populations and research goals that can't be served through transactional data, 3rd party data, etc.). And luckily, we have more information (research on research) than ever about how to maximize survey data quality. One part? Maximizing response rates. In this conversation, we discuss 8 ways to boost your survey response rates.
For those of you who may be newer to market research, you might ask, "what is the response rate for a given project?" Here’s a simple example for email surveys: if you email out 1,100 survey invitations and 100 bounce back due to bad addresses/being non-deliverable, and 250 respond, your response rate is 250/1000= 25%. And wouldn’t THAT be nice! You might get that for employee surveys or highly engaged customer surveys, but otherwise, it’s pretty rare.
Link to the research compendium mentioned: https://www.researchrockstar.com/CompendiumofEmailSurveyInvitation
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