How to Improve Survey Response Rates Like a Market Research Pro


Manage episode 202381220 series 1523101
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Response rates for online surveys can be dismal. What to do about it? One option: improving our survey invitation emails. Can they be better? What specific attributes would make them more effective? In this conversation, Kathryn identifies 5 invitation attributes that have been shown (through research) to improve survey response rates. Might some of these items help with your surveys?

69 episodes