How to Optimize a Lean Market Research & Insights Team


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Running a lean market research & insights team in 2019? While the reality of lean teams exists in many professions, market research & insights teams have some unique conflicts that exacerbate the challenges. That’s because some of the big trends for our profession in 2018 continue to be strong in 2019. Specifically, these three:

1. Advancing consultative skills

2. Advancing data fluency

3. Shrinking the “need-to-insight” lifecycle

Running lean while achieving such notable advances is no mean feat. In this episode, let's take a closer look at how some team leaders are doing so. Note: this episode was inspired by a detailed article, published HERE

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