Market Research Surveys: Impact of Time on Data Quality


Manage episode 197530324 series 1523101
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Do your market research survey respondents speed through your questions? Does that impact data quality? In any given questionnaire, the amount of time participants spend completing it can vary. In some cases, that's legitimate. But in some cases, it's a red flag that you have bad respondents, and thus potential data quality issues. In this conversation, Kathryn Korostoff discusses how to find your speeders, how to assess the impact on data quality, and how to deal with them. Special thanks to SurveyMonkey for publishing some great data on this topic!

69 episodes available. A new episode about every 11 days averaging 17 mins duration .