Market Research Vs Big Data: Who will own the consultative role?


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Data-centric businesses need data-fluent advisors. Or as Mckinsey likes to call them, "translators." What professionals will meet this need? Is it a good career path option?

Market researchers seem to assume that people with big data jobs are better positioned. But that is not necessarily so. In this conversation, let's talk about why market research and customer insights professionals are actually well-positioned to take on the new role

69 episodes available. A new episode about every 11 days averaging 17 mins duration .