McKinsey Translators or Market Researchers?


Manage episode 198314060 series 1523101
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In a February 2018 HBR article, McKinsey identifies potential demand for millions of "translators." But look at the definition: sounds like market research & insights. So what is the difference between a market research and insights professional and a "translator"? And is an "analytics" professional more qualified to pursue this career path than an "insights" professional? In this conversation, Kathryn discusses the one key thing you need to do in order to be credibly positioned for this new career path scenario.

69 episodes