Manage episode 208617913 series 1523101
Ready to add a new market research methodology to your toolchest? Mobile ethnography is an option for scalable qualitative research. Using a recent case study, Kathryn reviews the key benefits. Also, Happy Anniversary! We celebrate the 1 year anniversary of the Conversations series with a gift for our fans.
69 episodes available. A new episode about every 11 days averaging 17 mins duration .