Manage episode 216551335 series 1523101
How to mitigate the risks associated with rating scales in market research questionnaires? Know all your scale options. Likert scales are great for many cases, but so are semantic differential scales. Not familiar with semantic differential scales? Tune in for some quick tips that will help your professional market research instruments shine.
69 episodes available. A new episode about every 11 days averaging 17 mins duration .