Qualitative Research or Hard core Qualitative Research

14:42
 
Share
 

Manage episode 227489101 series 1523101
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Qualitative research demand is shifting to more rigorous methods and analysis approaches. My hypothesis is that over the next year, we will see strong demand for qualitative research…but it will skew to what we might call hard-core qual. Thus, market researchers will be expected to deliver projects that meet the ever-increasing needs for scale and speed, while also being rigorous. What do you think? Are you seeing something similar...or different?

In this conversation, Kathryn Korostoff shares her observations on this important market research trend...and its implications.

This episode relates to a detailed article, Rigor, Speed & Scale for Hard-core Qualitative Research, published last week: https://www.researchrockstar.com/qual...

69 episodes available. A new episode about every 11 days averaging 17 mins duration .