What is Market Research? What is Marketing Research?


Manage episode 209476906 series 1523101
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

How do you define "Market Research"? What about "Marketing Research"? Are they the same...or meaningfully different? Using 4 definitions from published sources, let's take a look and decide for ourselves. In this episode, Kathryn uses examples related to product positioning and customer loyalty to see which phrase is most accurate. Disagree with her take? Great!

69 episodes available. A new episode about every 11 days averaging 17 mins duration .