147: Psychology of Persuasion for Entrepreneurs with Brian Ahearn

Copy That Pops: Writing Tips and Psychology Hacks for Business

What if we understood the underlying principles of persuasion and how to apply them ethically to improve all our writing?

If you’ve ever wondered why some techniques work when it comes to persuasion (plus how to apply it to all forms of writing!), then this episode is for you. Laura sits down with guest Brian Ahearn – one of only 20 people globally certified by Dr. Cialdini. In this episode, you’ll learn simple and effective ways that you can apply the Principles of Persuasion to dramatically improve your writing, and the proven psychology behind it!

A Few Highlights:

• Advice for people on introducing themselves at networking events
• A full overview of the 7 principles from Cialdini's books

1. Reciprocity
2. Liking
3. Consensus
4. Authority
5. Consistency
6. Scarcity
7. Unity

• Specific email wording examples to improve compliance with requests
• The 'personalize i' + 'ask a question instead of giving a command'
• The 'does this answer your question?' closing -- so savvy!
• Engage the principle of consistency and ask instead of tell
• How Brian helped get $700,000 back using the power of psychology
• How to get more volunteers for a charity event

Our Guest

"When Brian Ahearn speaks, people listen. That is so because he knows his material thoroughly, and he knows how to present it superbly. The upshot is that the genuine insights he provides are not just immediately understandable, they are also immediately actionable and profitable." - Robert B. Cialdini, PhD., the most cited living social psychologist in the world when it comes to the psychology of ethical influence and persuasion.

An international speaker and trainer, Brian is one of only 20 people in the world certified on behalf of Robert B. Cialdini, PhD., to teach his two-day Principles of Persuasion Workshop®.

His goal is to help people grow professionally and personally. He believes excellent training followed up with consistent coaching is the best way to ensure that becomes reality.

Brian is passionate about teaching others the science of influence and persuasion because he believes it's a vital skill for professional success and personal happiness. When Brain teaches people how to apply the concepts of ethical influence, he is really helping them learn to hear "Yes" more often!

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