Where real startup founders pitch to real investors—for real money. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
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How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot)
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Manage episode 210873341 series 2372293
Content provided by HeyCreator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HeyCreator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A common newbie marketing mistake is trying to talk to everyone. There are all kinds of buzzwords around speaking to a specific audience — segmentation, demographics, psychographics, generational marketing. Today Sonia talks about a few pitfalls and best practices. Last week the New York Times ran a funny little piece about the Baby Boomers being... Listen to episode
…
continue reading
285 episodes
MP3•Episode home
Manage episode 210873341 series 2372293
Content provided by HeyCreator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HeyCreator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A common newbie marketing mistake is trying to talk to everyone. There are all kinds of buzzwords around speaking to a specific audience — segmentation, demographics, psychographics, generational marketing. Today Sonia talks about a few pitfalls and best practices. Last week the New York Times ran a funny little piece about the Baby Boomers being... Listen to episode
…
continue reading
285 episodes
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