Scott Goodson

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By Vesna Lucca. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Scott Goodson is the author of Uprising: How to Build a Brand and Change the World By Sparking Cultural Movements, the founder of creative agency StrawberryFrog and the person who brought movement marketing to the world. His groundbreaking work involves award-winning movement campaigns and innovative communications for some of the world’s most iconic brands. Today he talks about the strong appeal of purpose, empathy-based marketing, the immeasurable power of movements, why advertising has become obsolete, a response to corporate culture, why being an anthropologist will help your business, authenticity vs greenwashing, and the strange power of confidence.

On today’s podcast:

  • The strong appeal of purpose
  • Building strategies from empathy
  • What sparks movements
  • Why advertising has become obsolete
  • Movement marketing vs corporate culture
  • Being an anthropologist will benefit your business
  • Authenticity vs greenwashing
  • More optimism is needed

Links:

Full show notes at: http://corporateunplugged.com/podcast/



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