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50: Leveraging Authentic Storytelling to Sell Out an In-Person Event with Megan Hale (Clarity)

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Manage episode 185074525 series 1529107
Content provided by Steph Crowder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steph Crowder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's Clarity episode we're talking about something I'm super curious to learn more about: in-person retreats with your customers!

Megan Hale is the host of Wild & Holy Weekend. Here's how she describes it:

"Wild & Holy Weekend is a unique experience for 10 women to gather around a fire, celebrate our power, break bread, and dive into the pure truths of our souls while embracing the concept that we can be both scared and ready, unsure and certain, still evolving and confident."

Megan's recent inaugural W&H Weekend was a total success -- she sold every single spot.

But before that... she tried to host an in-person event, and it completely flopped.

So today, Megan is letting us peek behind the curtain in order to show us what went wrong, what she changed and how Wild & Holy Weekend has become the definition of Meaningful Work for her.

In this Clarity episode, you'll hear:

  • The flop of Megan's first in person event (why it flopped, and what went wrong)
  • What she changed in her process & in herself for the second time around (which led to selling out!)
  • How to create an emotional connection to an event, leading customers to click "buy"
  • All about marketing an in-person retreat: when to start & how to do it in order to sell out
  • How to make your customers feel awesome -- not pressured -- during a sales process

Show notes:

  continue reading

189 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on August 01, 2022 18:31 (1+ y ago). Last successful fetch was on November 06, 2021 22:24 (2+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 185074525 series 1529107
Content provided by Steph Crowder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steph Crowder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's Clarity episode we're talking about something I'm super curious to learn more about: in-person retreats with your customers!

Megan Hale is the host of Wild & Holy Weekend. Here's how she describes it:

"Wild & Holy Weekend is a unique experience for 10 women to gather around a fire, celebrate our power, break bread, and dive into the pure truths of our souls while embracing the concept that we can be both scared and ready, unsure and certain, still evolving and confident."

Megan's recent inaugural W&H Weekend was a total success -- she sold every single spot.

But before that... she tried to host an in-person event, and it completely flopped.

So today, Megan is letting us peek behind the curtain in order to show us what went wrong, what she changed and how Wild & Holy Weekend has become the definition of Meaningful Work for her.

In this Clarity episode, you'll hear:

  • The flop of Megan's first in person event (why it flopped, and what went wrong)
  • What she changed in her process & in herself for the second time around (which led to selling out!)
  • How to create an emotional connection to an event, leading customers to click "buy"
  • All about marketing an in-person retreat: when to start & how to do it in order to sell out
  • How to make your customers feel awesome -- not pressured -- during a sales process

Show notes:

  continue reading

189 episodes

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