Structural Evolution (Melissa Guller)

Course Lab: Lessons from Successful Online Course Creators

Melissa Guller is a course creation expert and the CEO of Wit & Wire, where she helps creators turn their skills and passions into profitable online businesses.

In this episode, Danny and Abe talk with Melissa about her highly impactful course design structures.

In this episode we discuss:

• How to create ways to support different styles of learning.
• Changes in course creation and how student expectations are evolving.
• The competitive advantage of instructor involvement and regular course updates.
• Premium courses vs. celebrity or low-cost courses.
• The value of built-in checkpoints throughout the course that lead to stronger iterations.
• Why it’s important to implement elements of practice into your course.
• Why you should consider a very thorough onboarding process.
• What is the 40/40/20 rule, and why is it important?
• What is the Learn-Practice-Apply model, and how can you use it to improve your course?
• How starting with a smaller, simpler course can help you build your dream course.

“You know, taking a lot of online courses gives us a sense of what they should include, but it doesn't mean we understand what goes into doing it really well. And there's a learning curve just like there is with anything else.”

– Melissa Guller

Melissa Guller is a course creation expert and the CEO of Wit & Wire, where she helps creators turn their skills and passions into profitable online businesses.

Previously, Melissa worked full-time in the online course industry as the Senior Launch Manager for Ramit Sethi’s 8-figure course business and the Director of Marketing for Teachable, the #1 online course creation software.

Resources or websites mentioned in this episode:

• Mirasee
• Melissa's website
• Melissa's LinkedIn

Credits:

• Guest: Melissa Guller
• Hosts: Danny Iny & Abe Crystal
• Producer: Cynthia Lamb
• Executive producer: Danny Iny
• Assembled by: Geoff Govertsen
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

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Music and SFX credits:

• Track Title: Bossa BB

Artist Name(s): Marie

Writer Name: Chelsea McGough

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace

Artist Name(s): Shimmer

Writer Name: Matthew Wigton

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights

Artist Name(s): Chelsea McGough

Writer Name: Chelsea McGough

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Structural Evolution (Melissa Guller) coming soon

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