262: Ecommerce Still Not Getting It Right

Crack the Customer Code

Adam and Jeannie explore recent research about prevailing ecommerce experience pet peeves and offer creative solutions.

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How does your ecommerce experience stack up?

Ecommerce experiences have come a long way since the 90’s, but recent research shows that we still have a long way to go. Customers are still having problems with navigation, personalization, functionality, and just plain poor user experiences.

“It’s still not really about the customer at the end of the day…” -Jeannie Walters

After great leaps in technology and design, would you believe some of the same pet peeves have prevailed through the years, or even decades? Why are customers still being blamed for “user errors” or just not getting things done?

And these problems are not exclusive to retail. Qualified customers everywhere are shopping elsewhere for software, insurance, telecom services and more due to age-old experience gaps.

We can do better!

Today, Adam and Jeannie explore some of the top prevailing ecommerce pet peeves and what how to fix them. What drives you away from ecommerce sites? What about your customers?

“Embody these principles as much as possible even if you cannot change them.” - Adam Toporek

Listen in to say goodbye to the most common ecommerce experience nightmares!

Related Content

• Infographic: The Biggest Pet Peeves of Ecommerce Websites
• 360Connext® post, 5 Reasons your Website Users are SO Frustrated
• Customers That Stick® post, Omnichannel Customer Service with the Human Touch
• Episode 046: Tom Schwab on Inbound Marketing
• Episode 130: Chloë Thomas, Customer Manipulation
• We're on C-Suite Radio! Check it out for more great podcasts

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