383: Engaging Your Superfans

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Manage episode 240150735 series 1240966
By Adam and Jeannie. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
What is the difference between a superfan and a promoter? Promoters promote you, but what does a superfan do? Superfans will make sure you continue to be in the market and will help you stay in the market. Superfans have to be nurtured. Companies must develop a close relationship with its superfans.
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