It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Content provided by Adam and Jeannie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam and Jeannie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The customer journey needs to be integrated into customers' lives and the notion of what they want to get from it. It's just one of the things we need to truly understand to improve the overall experience for the customer. Our guest, Theodora (Theo) Lau, is here to talk about that and how AI plays and will play a part in the future of customer experience.
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Manage episode 301168561 series 1240966
Content provided by Adam and Jeannie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam and Jeannie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The customer journey needs to be integrated into customers' lives and the notion of what they want to get from it. It's just one of the things we need to truly understand to improve the overall experience for the customer. Our guest, Theodora (Theo) Lau, is here to talk about that and how AI plays and will play a part in the future of customer experience.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Similar to Crack the Customer Code
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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