Ep. 4 How The Boston Beer Company started a revolution in brewing

29:51
 
Share
 

Manage episode 216611116 series 2407404
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
In 1984, Jim Koch was like a lot of folks – he had a decent job, two kids and a mortgage. But Jim also had a burning desire to be independent, and a secret weapon: his great-great-grandfather’s beer recipe. He opened his brewery and started to take on the high-volume giants. And his restless innovation has been challenging their status quo ever since. Because, when you’re up against something 100 times your size, you have to be different, better, even revolutionary. The spirit of 1776 is alive and well in Boston. And it’s crazy enough to work.

5 episodes available. A new episode about every 16 days averaging 22 mins duration .