How to grow your independent agency, with Agencynomics co-author Peter Hoole


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By Jenny Plant and Jenny Plant - Account Management Skills Ltd. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Today's episode will be particularly beneficial for you if you're an agency owner looking to grow. I chat to ‘Agencynomics’ co-author, Peter Hoole, about some common challenges faced by agency owners today, when it comes to business growth.
We also talk about:
· the importance of looking at your team's skill set to make sure everyone's sitting in the right seats
· what point in the agency's revenue growth does an agency typically employ their first account manager?
· And the implications of having a hybrid account manager (someone who plays the combined account manager and project manager role, versus keeping the roles separate)
Peter shares so many tips and lots of value during this interview. Don't forget to grab a copy of the book ‘Agencynomics’. I really don't know any agency owner who hasn't said it was a brilliant read.
If you're an agency owner, and you want more certainty on your forecast when it comes to existing client growth, or you're an ambitious account manager who wants to know how to grow a client account, without being pushy and salesy, then my nine week Account Accelerator programme might be for you.
You'll come away with a client centric system and repeatable approach to client growth. Drop me an email at and we can see if it's a good fit for you or your agency.

62 episodes