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Episode 126: How to Brand in the Art Market, with Catherine Orer - Creative Empire Podcast

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Manage episode 185468613 series 1199067
Content provided by Creative Empire Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Creative Empire Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Joining Reina and Christina today is Catherine Orer, a Business and PR Strategist for artists and creative entrepreneurs of theartistentrepreneur.com. Catherine is chatting about how branding your business as an artist, will be able to help you in the art market. She also discusses how a regular journaling practice can help an artist, or any creative entrepreneur, gain clarity for sharing with your audience. The trio chat about pricing and Catherine shares about how incorporating a discount into your pricing strategy can be beneficial.

http://creativeempire.co/wp-content/uploads/2017/08/06-1023-post/EP-139-Catherine-Orer.mp3

Email Header 126 | Catherine Orer | Creative Empire Podcast

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Main Takeaways:

  • How the art market has changed [0:03:49]
  • What the steps are to position yourself after branding for an artist [0:06:50]
  • How millennials and custom artwork is affecting the art market [0:10:11]
  • How artists can tell their story a little bit more effectively [0:14:57]
  • Where to start at the beginning of your art career [0:21:50]
  • Why Etsy should not be your main webpage [0:24:09]
  • How to price yourself and artwork [0:30:53]
  • How to incorporate discounts into your pricing strategy [0:37:08]
  • How creating scarcity can help or hinder your business [0:42:04]

Show Notes:

Click here to subscribe

Bio:

Catherine Orer is a Business and PR Strategist for artists and creative entrepreneurs. Her extensive marketing and communications experience in the corporate sector and in the contemporary art market inspired her to found The Artist Entrepreneur, where she empowers artists to build personally fulfilling and financially successful businesses with marketing, PR, and sales strategies that actually work. Catherine also teaches at iCMTL, the first business incubator dedicated to cultural and creative entrepreneurs in North America, and sits on the board of the Sylvie and Simon Blais Foundation, which is dedicated to promoting new practices in contemporary art. She has been invited to share her voice about art and business as a contributor to many publications, some of which are The Huffington Post, Colored Pencil Magazine, and ArtSquare.

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The post Episode 126: How to Brand in the Art Market, with Catherine Orer appeared first on the Creative Empire podcast.

  continue reading

159 episodes

Artwork
iconShare
 

Archived series ("HTTP Redirect" status)

Replaced by: www.creativeempire.co

When? This feed was archived on December 17, 2017 20:39 (6+ y ago). Last successful fetch was on December 14, 2017 18:35 (6+ y ago)

Why? HTTP Redirect status. The feed permanently redirected to another series.

What now? If you were subscribed to this series when it was replaced, you will now be subscribed to the replacement series. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 185468613 series 1199067
Content provided by Creative Empire Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Creative Empire Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Joining Reina and Christina today is Catherine Orer, a Business and PR Strategist for artists and creative entrepreneurs of theartistentrepreneur.com. Catherine is chatting about how branding your business as an artist, will be able to help you in the art market. She also discusses how a regular journaling practice can help an artist, or any creative entrepreneur, gain clarity for sharing with your audience. The trio chat about pricing and Catherine shares about how incorporating a discount into your pricing strategy can be beneficial.

http://creativeempire.co/wp-content/uploads/2017/08/06-1023-post/EP-139-Catherine-Orer.mp3

Email Header 126 | Catherine Orer | Creative Empire Podcast

Newsletter CTA 2

Main Takeaways:

  • How the art market has changed [0:03:49]
  • What the steps are to position yourself after branding for an artist [0:06:50]
  • How millennials and custom artwork is affecting the art market [0:10:11]
  • How artists can tell their story a little bit more effectively [0:14:57]
  • Where to start at the beginning of your art career [0:21:50]
  • Why Etsy should not be your main webpage [0:24:09]
  • How to price yourself and artwork [0:30:53]
  • How to incorporate discounts into your pricing strategy [0:37:08]
  • How creating scarcity can help or hinder your business [0:42:04]

Show Notes:

Click here to subscribe

Bio:

Catherine Orer is a Business and PR Strategist for artists and creative entrepreneurs. Her extensive marketing and communications experience in the corporate sector and in the contemporary art market inspired her to found The Artist Entrepreneur, where she empowers artists to build personally fulfilling and financially successful businesses with marketing, PR, and sales strategies that actually work. Catherine also teaches at iCMTL, the first business incubator dedicated to cultural and creative entrepreneurs in North America, and sits on the board of the Sylvie and Simon Blais Foundation, which is dedicated to promoting new practices in contemporary art. She has been invited to share her voice about art and business as a contributor to many publications, some of which are The Huffington Post, Colored Pencil Magazine, and ArtSquare.

Social Handles

Do you love what you’ve heard?
Add this graphic to your Insta Story!

Instagram Story | Episode 126 Catherine Orer | Creative Empire Podcast

Listen and Subscribe

The post Episode 126: How to Brand in the Art Market, with Catherine Orer appeared first on the Creative Empire podcast.

  continue reading

159 episodes

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