Creative Lives: James Groves, brand strategist

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This week we get a thorough insight into the world of brand strategy, with our guest James Groves. Originally trained in graphic design, James has now earned over 15 years experience in the industry. In that time he’s worked both in-house and independently, in roles that have ranged from creative and art director to marketing manager and strategy consultant. He now runs his own brand strategy company, Alt, which works with clients like Paypal, font specialists Monotype and co-working space Uncommon. We hear the journey that took James from studying graphic design at the University of Lincoln, to identifying an interest in strategy. ... This episode of Creative Lives was brought to you by Lecture in Progress. It was presented by Indi Davies and the editor was Ivor Manly. Lecture in Progress is made possible with the support of a number of brand partners – they include ustwo, Google, Sky Creative Agency, G.F Smith and The Paul Smith Foundation.

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