Creative Lives: Maksimilian Kallhed, co-founder of The Pop Up Agency

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Our guest this week is Maksimilian Kallhed, co-founder of The Pop Up Agency, who is currently based between London and Paris. Maksimilian was still studying at Hyper Island Stockholm when he co-founded the agency with five fellow students. In their first year as fledgeling creative consultants – armed with the business model of solving briefs within a 48-hours – The Pop Up Agency launched with a global tour, setting out to provide creative direction and strategy to fifteen different clients, in fifteen different countries, within fifteen weeks. We hear how Max and the team made their concept work as students, and how the company has grown since then. ... This episode of Creative Lives was presented by Indi Davies and the editor was Ivor Manly. Lecture in Progress is made possible with the support of a number of brand partners – they include Google, Sky Creative Agency, Colophon Foundry, G.F Smith and The Paul Smith Foundation.

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