Frontiers of Conversational Marketing

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Manage episode 239735120 series 2486054
By Dirk Knemeyer & Jonathan Follet and Creative Next. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Could the future of advertising actually make our lives better? Automat co-founder and CEO Andy Mauro joins Dirk and Jon to talk about his work in conversational marketing, an attempt to align value for customers and brands.

Andy Mauro, co-founder and CEO of Automat, joins Dirk and Jon to explore conversational marketing and the many benefits it offers for both their corporate clients and the final consumers who will engage with it. We explore the state-of-the-art in these methods and look ahead to a future where marketing and advertising may increasingly break toward value-added service for the consumer as opposed to the long tradition of disrupting and degrading our experiences.

26 episodes