Manage episode 185038951 series 1465549
Each year, businesses of all sizes attend trade shows with specific goals in mind, such as achieving sales, brand awareness or maybe a combination of both. In this episode, Guy Zwick explains his process for understanding a client's initial goals, as well as providing them with the clarity and guidance for a successful trade show.
46 episodes available. A new episode about every 17 days averaging 16 mins duration .