Trade Show Case Study: Nexus 21 and Planning for Success

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Nexus 21 is a poster child for how to do trade shows right. Listen to how they wow their customers, prospects and partners at their events.

  • Guiding philosophy — 3:15
  • When do you start your show planning process ? — 7:29
  • Lead Generation and lead follow-up — 11:50
  • Customer outreach, pre-show promotion, unique give-aways — 20:15
  • Social Media Integration — 28:30
  • Media coverage and industry influencers — 34:34
  • Budget and ROI — 41:15

39 episodes available. A new episode about every 18 days averaging 17 mins duration .