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This episode is all about multi-business collaborations, including blog hops, multi-designer make-a-longs, and in-person events. I share 4 reasons you might want to participate in such a collaboration, 7 tips for organization a multi-business collaboration, and 5 ways for being an ideal collaborator when you're not organizing the event.
First, some examples of multi-business collaborative events (online and offline)
I share several examples in the episode, including...
- Wonder Blanket crochet-a-long, organized by @CrochetAmerican,
- Moogly Afghan crochet-a-long, organized by @mooglyblog,
- Scarf of the Month Club, co-hosted by @OombawkaDesign and @stitchin_mommy (Listen to my interview with Amy in Episode 31 here),
- @Crochetville's annual blog tour for National Crochet Month, and
- @Jessie_AtHome's Yarn and Wine Tasting.
4 reasons you might want to participate in a multi-business collaboration
There are many reasons you may want to participate in such an event, but here are the four major ones:
- Introduce your business to a new audience and expand your reach.
- Network with other businesses and sponsors you may not have access to on your own.
- Earn more money.
- Develop friendships with like-minded business owners.
I share more details about each of these in the episode.
So, are you ready to organize one of these collaborative shindigs?
If so, here are 7 tips for successfully organizing a collaborative event.
- Manage your fear of rejection.
- Decide who's in charge.
- Choose to curate or have open invitations.
- Get organized.
- Invite and follow up.
- Reach out to sponsors.
- Keep your word and thank your collaborators.
I go into more detail about each tip in the episode.
Hmm, that sounds hard. I'd rather participate than organize.
Here are 6 ways to be an ideal collaborator that gets invited back again and again.
- Join groups.
- Read and follow directions.
- Ask questions if you're confused or have concerns.
- Communicate, especially about problems or delays.
- Promote the entire event/collaboration, not just your participation in it.
And, for bonus brownie points, offer to help the organizer(s). I share more details on each way in the episode.
- The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page here. In addition to podcast episodes, I share links with information that is helpful for small business owners.
- I'll be part of the Access Your Audience Through Podcasts panel at the #WeAllGrow Summit by Latina Bloggers Connect in Long Beach, California. If you're attending the Summit from March 3-5, 2016, let me know!
- I'll be presenting a Podcasting 101 workshop at the Snap Conference for DIY and food bloggers and creators. If you'll be in Salt Lake City, Utah from April 14-16, 2016, I hope to see you there!
Have you participated in a multi-business collaboration before? What have you learned? Do you plan to collaborate with other businesses in 2016?
Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode58, in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.
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