Episode 64: Work with Red Heart as a Professional Crafter: An Interview with Carrie Leahew


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Carrie Leahew is the Senior Consumer Marketing Manager with Coats Crafts. She works most closely with Red Heart. We chatted at the 2016 Snap! conference about how professional crafters can work with Red Heart.

About Red Heart

Coats has been in business for over 250 years and is the world's leading industrial thread manufacturer. One in four garments in the world is made with Coats thread!

Coats also manufactures consumer crafts supplies, including sewing thread, zippers, fabric, Susan Bates crochet and knitting accessories, and, of course, Red Heart yarns.

You can learn more about Red Heart by visiting its website. You can also follow Red Heart online on Facebook | G+ | Instagram | Pinterest | Twitter | YouTube

About the interview

In this episode, I talk with Carrie about all the ways that Red Heart works with professional crafters. Use the Contact Us page to reach out to Red Heart. Some of the possible collaborations we discussed are:

  • Guest blogging opportunities,
  • Yarn support for free crochet and knitting patterns or yarn crafts tutorials to be hosted on your own blog,
  • Freelance design opportunities,
  • Providing free products for charity projects or for giveaways, and
  • An affiliate program (coming soon).

While Red Heart generally works with established designers and organizes its own call for submissions, they are always open to receiving design proposals or inquiries from new designers and bloggers.

Besides the Contact Us page, designers and bloggers with existing tutorials and patterns can reach out to the social media manager via direct messages to let Red Heart know about your existing work.

You may also find this past episode, How to Source Yarn (Inexpensively) for Your Business, helpful.

Listen to the podcast for more hints from Carrie about working with Red Heart.

Some announcements
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Share your feedback on this episode!

Are you ready to reach out to Red Heart? Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode64. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

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