Episode 66: Showcasing Your Creative Business and Pitching to Brands and Clients with Leslie Albertson from Mixbook
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Leslie Albertson is the director of marketing at Mixbook. I had the chance to get to know Mixbook in person at the 2016 Snap! conference and was later introduced to Leslie. We scheduled a Skype interview to talk about the best ways to present your creative business to potential sponsors and collaborators, following up after networking events, and more.
About Leslie Albertson and Mixbook
Mixbook's mission is to help you share and relive life's most important memories through its custom photo products. As director of marketing, Leslie brings her passion as a storyteller to Mixbook's content, community, and customer retention programs across it's portfolio of brands- Mixbook.com, Montage, and Mosaic Photo Books. Her past roles have included driving strategic partnerships with brands including Samsung, Verizon Wireless, and the NFL.
Mixbook was founded by Inc 30 Under 30 entrepreneurs from UC Berkeley, and has been featured on the Today Show, Good Morning America, TechCrunch, The Verge, Washington Post, New York Times and many other global media outlets.
About the interview
In this episode, I talk to Leslie about Mixbook's products and brands, networking at in-person events, follow up, and branding your creative business.
Some of the topics we discussed included:
- Tips for approaching brands or potential collaborators at networking events,
- Identifying which brands would be the best fit for partnership with your business,
- How to stand out (in a good way) at your next networking event,
- Leslie's "rule of 3" for follow up after an event,
- Becoming comfortable with sharing and pitching ideas, and
- Ways to use Mixbook products as a portfolio, for packaging, and to brand your business in general.
Listen to the podcast for more from Leslie about branding your business and working with brands. I also share my experience using Montage for a portfolio.
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