Episode 70: Transitioning Your Business from Online to Face-to-Face - Time Management - and More with Kim Russo from Kim Dyes Yarn


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Kim Russo is the yarn dyer behind Kim Dyes Yarn. We met at The National NeedleArts Association summer show in June, and later I spent some time talking to Kim, who shared how her business has transformed over the past 10 years, how she transitioned her fully online business to one that includes face-to-face elements, and her approach to time management.

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About Kim Russo Kim Russo, owner of Kim Dyes Yarn, lives in Virginia. She is obsessed with gorgeous colors, the way colors look when mixed and matched with each other, and how to achieve the next great idea in her head. She is a life long learner and her work reflects her continuing determination to keep learning about dyeing and color and fibers. Kim also loves baking, cooking, her family, and the Gilmore Girls. Kim Dyes Yarn uses a variety of dyeing techniques on quality yarns and spinning fibers including gradient dyes, semisolids, variegated yarns, and mini skeins sets. You can also follow Kim on Facebook and Instagram. About the Episode

In this episode, I chat with Kim about her business and we cover many topics including:

  • How she started in business 10 years ago as a maker of wool soakers (diaper covers), selling her items online as Sit on Knit.
  • How she approached naming her current business.
  • How she used a combination of photography, clear policies, and customer service to build her brand online.
  • How she transitioned from an entirely online business model to one that includes selling yarn at fiber festivals and other events.
  • Why she decided to "put her big girl panties on" to overcome her shyness at events.
  • How she developed and uses online relationships to find business collaborators and to get advice when needed.

Kim also closes the interview by sharing some words of wisdom for shy creative business owners. Listen to the podcast for more discussion from me and Kim.

Some announcements Share your feedback on this episode!

Did Kim inspire you to put on your big girl (or big boy) pants or to move your business at least partially offline? Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode70. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. Feel free to ask questions, too, which may be used in an upcoming episode.

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