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Location-based service apps yield trove of information
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Location-based applications are using mobile technology to drive customers back into stores, giving them benefits such as discounts and other perks. For companies, these apps present opportunities to gain valuable insight into customer behavior, which they then use to improve the customer experience and drive customer loyalty and retention. With the influx of information, companies must be careful not to overstep their bounds when it comes to data privacy and be careful stewards of customer data.
CRM In Focus sat down with Brent Leary, a CRM expert and principal at CRM Essentials, to talk about how companies can benefit from location-based mobile technology and how they can avoid common pitfalls when implementing it.
The post Location-based service apps yield trove of information appeared first on CRM in Focus.
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