CFU 113: The Unconventional Guide to Investing in your Key Relationships | feat. Jayson Gaignard

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If there’s one area of business all entrepreneurs and crowdfunders need to understand, it’s the art and science of investing in relationships. On this episode of Crowdfunding Uncut, Khierstyn interviews Jayson Gaignard, founder of Mastermind Talks, about the story behind the Talks, how he maintains influential relationships with his network, and the best questions to ask to spark great conversations. You don’t want to miss Jayson’s passionate insights, and your network will greatly benefit from hearing his advice.

The fascinating story behind how Jayson overcame threats of bankruptcy and founded Mastermind Talks

After spending the early part of his career building Tickets Canada, traveling the world, and netting $6-7 million per year, Jayson realized that he wasn’t happy with the direction his career was headed. He avoided talking to his clients, started having stress-induced health issues, and wanted to start over and go in a new direction. Rather than sell the company, he decided to downsized and unfortunately was met with debt upwards of a quarter million dollars. That’s when the idea for Mastermind Talks was born. He tapped into a niche market for high-ticket networking and entrepreneur launch events and began working within his passion for connecting people. Mastermind Talks was immediately thrust into success when Jayson purchased a book and speaking engagement package from Tim Ferriss, and Ferriss was in the audience for the first Mastermind Talks event. But how did Jayson manage to purchase this package? He simply made three phone calls. The first two looked promising, but it was the third call to a personal contact that changed the game for Jayson. To hear about how this phone call turned out, and why this contact “invested in Jayson, not the business idea,” be sure to listen to this episode of Crowdfunding Uncut.

How Jayson selects the participants for Mastermind Talks events and why he refunded over $40,000 in ticket sales for his first event

When Jayson switched gears from e-commerce into the art of connecting people, he knew he wanted to be selective in deciding who would be invited to the Mastermind Talks events. The invite-only events that cost upwards of $10,000 per ticket allow Jayson to personally screen interested parties. He explains to Khierstyn that he wants to surround himself with people of integrity that he would personally be friends with - not just any business person who can afford the ticket price. Jayson is so committed to these high standards that for the first event, Mastermind Talks refunded over $40,000 in ticket sales because the fit between the event and the participant just wasn’t right. Mastermind Talks isn’t about event size or revenue, it’s about creating a space where stellar people can share great ideas and make connections that could change the course of their careers. Jayson is passionate about his story, and you don’t want to miss hearing him tell it on this episode of Crowdfunding Uncut.

The importance of investing in relationships and the art of connecting people together

Jayson tells Khierstyn that “it’s noisy at the top, and amazing people become increasingly amazing over time.” This is why he stresses the importance of connecting with people as they’re rising in their careers. You never know when someone might need a connection that you can make for them. Crowdfunding and relationships are deeply intertwined, and even the most successful Kickstarter campaigns with 60,000-70,000 backers only have around 100 exceptionally influential backers. This Kickstarter data proves the mantra Jayson lives by, which is “It doesn’t matter how many friends you can count, it matters how many friends you can count on.” The most influential and memorable moments in your life occur because of other people. You can’t afford to miss Jayson’s lessons on the art of investing in relationships, so be sure to listen to this episode of Crowdfunding Uncut.

Khierstyn and Jayson share the best action steps for strengthening your personal relationships and why we’re all in the relationship business

There are a few key pieces of advice that Jayson shares in this conversation with Khierstyn. He explains that “You never know the value of your network until you need it,” and “You’re only ever left with two things, the integrity of your word and your relationships.” To continue to invest in your relationships after the initial meeting, Khierstyn and Jayson explain that connecting with them in unexpected ways is key. For example, how many times do people receive a video update email rather than the standard email asking “what’s new with you and how can I help?” You can’t be afraid to be the one initiating contact, and you also have to ask the right questions in order to draw out the right responses from your network. They list many great conversation starters on this episode of Crowdfunding Uncut that will dramatically improve your ability to connect to your network, and you don’t want to miss it.

Outline of This Episode

• [0:55] Khierstyn introduces her guest for this episode, Jayson Gaignard, founder of Mastermind Talks
• [5:20] Jayson tells the story of how he worked with UJ Ramdas to launch the Five Minute Journal
• [9:13] How Jayson selects the entrepreneurs that are invited to Mastermind Talks events
• [12:07] Khierstyn shares why “clicking” with clients is one of the best motivating factors
• [14:23] The story behind Jayson’s businesses prior to Mastermind Talks
• [19:25] How Jayson got connected with Tim Ferriss and the importance of connecting with others
• [24:40] How do you stay in contact with valuable relationships?
• [30:00] Jayson shares the best action steps for maintaining your influential connections
• [34:39] The best questions to ask to build connections within your relationships
• [39:49] Why we’re all in the relationship business and the slogan Jayson lives by

Resources & People Mentioned

• SPONSOR: Gadget Flow - get your project in front of over 25 million people per month and receive 10% off your service with code “Uncut10”
• Ep. 112 TITLE HERE AND LINK TO UJ’S EPISODE
• Entrepreneurs’ Organization peer network
• BOOK: The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life
• BOOK: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
• Ep. 110 Developing Creative Networking, Being a Unique Entrepreneur, and Making Impactful Friends Feat. Sol Orwell
• ARTICLE: 1,000 True Fans theory
• Kickstarter statistics

Connect with Jayson

• Jayson’s website
• Jayson’s podcast website - CommunityMade
• Connect with Jayson on LinkedIn
• Follow Jayson on Twitter
• Follow Jayson on Facebook

Connect With Khierstyn

• www.CrowdfundingUncut.com
• On Twitter: @KhierstynRoss
• On Facebook
• On LinkedIn