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Can science explain why I love shopping?

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Manage episode 257200848 series 1303175
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you've ever felt the urge to shop till you drop, then you may already know about some of the clever ways retailers convince us to consume. From flash sales to so-called unbelievable offers, there are a whole range of techniques aimed at encouraging us to flash the cash. Listener Mo works in marketing, so knows more than most about the tricks of the trade - but he wants CrowdScience to investigate how neuroscience is being used to measure our behaviour and predict what we’ll buy. Marnie Chesterton finds out how brain scans are being used to discover which specific aspect of an advertisement a person is responding to, and then she hears how this information is being used by companies who want to sell us more stuff. But there's also evidence to suggest we have less control over these decisions than we think, and that computers are getting closer to detecting our intention before we're even aware of it ourselves. And this could have huge implications for the way we shop.

Presented by: Marnie Chesterton Produced by: Marijke Peters

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385 episodes

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Can science explain why I love shopping?

CrowdScience

3,917 subscribers

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Manage episode 257200848 series 1303175
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you've ever felt the urge to shop till you drop, then you may already know about some of the clever ways retailers convince us to consume. From flash sales to so-called unbelievable offers, there are a whole range of techniques aimed at encouraging us to flash the cash. Listener Mo works in marketing, so knows more than most about the tricks of the trade - but he wants CrowdScience to investigate how neuroscience is being used to measure our behaviour and predict what we’ll buy. Marnie Chesterton finds out how brain scans are being used to discover which specific aspect of an advertisement a person is responding to, and then she hears how this information is being used by companies who want to sell us more stuff. But there's also evidence to suggest we have less control over these decisions than we think, and that computers are getting closer to detecting our intention before we're even aware of it ourselves. And this could have huge implications for the way we shop.

Presented by: Marnie Chesterton Produced by: Marijke Peters

(Photo:

  continue reading

385 episodes

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