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CUES 25: Brand Strategy, an interview with John Mathes
Manage episode 204407734 series 2286971
Content provided by CUES. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CUES or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we will identify your return on marketing efforts, defining brand, and the driving forces behind branding. Mathes is the director of brand strategy for Weber Marketing Group and serves as one of the faculty members at the CUES School of Strategic Marketing.
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Manage episode 204407734 series 2286971
Content provided by CUES. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CUES or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we will identify your return on marketing efforts, defining brand, and the driving forces behind branding. Mathes is the director of brand strategy for Weber Marketing Group and serves as one of the faculty members at the CUES School of Strategic Marketing.
…
continue reading
162 episodes
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Similar to CUES Podcast
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