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S2 E10: GoDaddy
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There is no doubt GoDaddy is successful. They have been growing year of year by double digits for as long as anyone can remember. But financial success is only part of a cult brand’s story. Cameron told The Gathering audience that GoDaddy’s problem isn’t market share, it’s indifference.
They had become a pervasive domain utility but in reality they wanted to become an enabler of entrepreneurism. Strategically, the C-suite moved the goal posts and elevated their brand’s purpose, and then they began the hard work of developing an amazing suite of tools and services to help small businesses succeed.
Learn more at CultBrandSecrets.com
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