085: Protocol, Etiquette, and Cultural Diversity by Jean Paul Wyers

Cultural Differences & Cultural Diversity in International Business

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Jean Paul Wyers is the founder and director of Protocolbureau, an organization based in The Hague, the Netherlands. Most people associate protocol with etiquette and Royalty, but the official definition of protocol is "how meetings with officials should be organized". In a modern translation, the method of protocol is also used by Protocolbureau to manage meetings and events with VIP’s, large clients and other important stakeholders. Protocolbureau supports organizations at official occasions and in less formal situations such as networking events, fashion shows, and even dance events.

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