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Pursing the Path of Least Resistance (make it easy or reward the friction)
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Customers want the path of least resistance. If it's not easy, they may just pass you by. In this episode, Eric Brown, CEO/Co-Founder of inSearchX talks about how dealerships can make things easier and more personalized from the very first interaction a prospect has with a dealership. He also shares how utilizing gaming components and rewards in your marketing programs can drive better engagement while cutting the costs of paid search. Win-win.
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