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Ep. 120 | Should you discount during COVID?

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Manage episode 269565398 series 2411513
Content provided by Allison Hartsoe, Customer Centricity and Digital Maturity Expert & C-Suite Radio, Allison Hartsoe, Customer Centricity, Digital Maturity Expert, and C-Suite Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allison Hartsoe, Customer Centricity and Digital Maturity Expert & C-Suite Radio, Allison Hartsoe, Customer Centricity, Digital Maturity Expert, and C-Suite Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week Allison Hartsoe, CEO of Ambition Data discusses a nagging question: Should you discount products to reap higher sales during COVID? She talks about the impact for businesses of discounting now. Then she outlines a discount strategy that any company can use based on your data maturity and current consumer demand.

"The right discount strategy now is a function of your data maturity and consumer demand during COVID. I made a 2x2 grid to help."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!



See acast.com/privacy for privacy and opt-out information.

  continue reading

129 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on October 13, 2022 19:07 (1+ y ago). Last successful fetch was on May 31, 2022 12:50 (2y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 269565398 series 2411513
Content provided by Allison Hartsoe, Customer Centricity and Digital Maturity Expert & C-Suite Radio, Allison Hartsoe, Customer Centricity, Digital Maturity Expert, and C-Suite Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allison Hartsoe, Customer Centricity and Digital Maturity Expert & C-Suite Radio, Allison Hartsoe, Customer Centricity, Digital Maturity Expert, and C-Suite Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week Allison Hartsoe, CEO of Ambition Data discusses a nagging question: Should you discount products to reap higher sales during COVID? She talks about the impact for businesses of discounting now. Then she outlines a discount strategy that any company can use based on your data maturity and current consumer demand.

"The right discount strategy now is a function of your data maturity and consumer demand during COVID. I made a 2x2 grid to help."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!



See acast.com/privacy for privacy and opt-out information.

  continue reading

129 episodes

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