CX FAILURES!!! 💥 Why failing is the best thing that can happen. | Logitech, Head of Ultimate Ears Custom Earphones, Jonah Staw


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Jonah Staw is the Head of Ultimate Ears Custom Earphones, a division of Logitech which is tasked with creating bespoke, customised, audio products. In this episode, he takes us behind the scenes of how you deliver customised products at scale, and shares some tips on how to unlock great experiences in the most unexpected ways.

Resources mentioned:

Key takeaways (starts at 31:27):

  1. Sell your ‘why’ and not your ‘what’.
  2. Keep iterating.
  3. Always be on the lookout for ways to unlock a customer experience.
  4. Embrace a growth mindset.

48 episodes