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How to stay relevant in the age of the customer | Officeworks, Head of Customer Experience & eCommerce, David Pisker
Manage episode 208945071 series 2343587
Content provided by Adam Jaffrey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Jaffrey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
David Pisker is the Head of Customer Experience & eCommerce at Officeworks, Australia’s leading office supplies retailer. In this episode, we discuss how Officeworks creates delightful experiences for customers in a retail environment and why they look outside their industry to find new innovations. We also talk about the role of the customer and how businesses can meet the needs of their users in a mobile world.
Resources mentioned:
- Yammer (workplace communication tool)
- Luminoso (AI data analysis software)
- Breath (book), by Tim Winton.
- Sombrero Fallout (podcast), hosted by Ian Deeker Forth.
Key takeaways (starts at 40:30):
- Watch for the shift from product to experience
- Are you giving the customer confidence?
- Take inspiration from anywhere
- Find a way to capture innovative ideas
- Close the feedback loop with customers
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.
59 episodes
Share
Manage episode 208945071 series 2343587
Content provided by Adam Jaffrey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Jaffrey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
David Pisker is the Head of Customer Experience & eCommerce at Officeworks, Australia’s leading office supplies retailer. In this episode, we discuss how Officeworks creates delightful experiences for customers in a retail environment and why they look outside their industry to find new innovations. We also talk about the role of the customer and how businesses can meet the needs of their users in a mobile world.
Resources mentioned:
- Yammer (workplace communication tool)
- Luminoso (AI data analysis software)
- Breath (book), by Tim Winton.
- Sombrero Fallout (podcast), hosted by Ian Deeker Forth.
Key takeaways (starts at 40:30):
- Watch for the shift from product to experience
- Are you giving the customer confidence?
- Take inspiration from anywhere
- Find a way to capture innovative ideas
- Close the feedback loop with customers
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.
59 episodes
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Similar to Customer Experience Leaders
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
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continue reading
Bloomberg Best features the best stories of the day from Bloomberg Radio, Bloomberg Television, and over 150 Bloomberg News bureaus around the world. Hosted by Ed Baxter and Denise Pellegrini.
…
continue reading
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