Ep6: Gray Skinner

Customer Strategy Podcast

In this episode of the Customer Strategy Podcast, I talk with my good friend Gray Skinner, the CEO of MasterBorn Software.

MasterBorn Software is a development outsourcing firm based in Poland that serves customers in Silicon Valley.

Gray and I first met several years ago when he moved to Bend, Oregon, to become a professional triathlete. He ended up becoming the CEO of a startup called Droplr, which he sold and is now the CEO of MasterBorn Software.

The number one question on Gray's mind when it comes to his customer strategy is scale. The team at Masterborn is currently made up of 15 to 20 people, and he's looking to grow that to 50 or even 100 in the next six to 12 months, as there's a tremendous demand for the service that they provide.

On this episode, we talked a lot about using the “fresh start” in the customer strategy method framework, as a way to take what Gray knows in his head and is doing a really good job of with his clients, but is not scalable nor systematized, broke that down and came up with the most important pieces that they need to focus on, in something called a client brief.

I think you're going to find the topic interesting, and Gray is just a fascinating individual, incredibly accomplished professional triathlete, 2-time CEO, and just a wonderful friend.

I really think you're going to enjoy this episode.

What we talk about

• Why and how he sold Droplr.
• About MasterBorn Software and the kinds of clients they serve.
• The single biggest customer strategy challenge at MasterBorn Software.
• Things they could do down the line that would help alleviate bottlenecks in the company.

Resources mentioned:

• Download the Customer Strategy Method Blueprint.

What to do next:

• Click here to become a guest on the show
• Apply to work with Nils