6: Using Behavioural Email to Grow Your Business on Autopilot
Manage episode 261579986 series 2652590
By Will Laurenson and Will Laurenson; Monkey Blocks. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
This week I spoke with Adam Kitchen, the co-founder of Magnet Monster, about how businesses can use behavioural emails to communicate the right messages, to the right customers, at the right time.
In this episode of Customers Who Click, you’ll hear about the different campaigns that a business can use, how to use segmentation properly, and some of the misconceptions and mistakes people still have about email marketing.
Adam is passionate about helping e-commerce entrepreneurs make their businesses profitable by dependency on paid ads with email marketing. After 7 years of juggling his dream job teaching kindergarten with digital marketing projects, he took the plunge full-time in 2015 to focus solely on the online world. In 2018, he closed down his own store to create his agency, Magnet Monster, a fully-managed email marketing service for e-commerce brands looking to scale & increase profitability.
17 episodes
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