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Unleashing the Power of Review Mining for Conversion Optimization

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Manage episode 383659640 series 2652590
Content provided by Will Laurenson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Will Laurenson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episiode, Will Laurenson discusses the benefits of review mining with guest Lorenzo Carreri. They discuss how review mining can improve conversion rates and customer lifetime value by scraping and categorizing reviews. They also touch on the use of AI and data privacy challenges. The conversation concludes with a discussion on using review mining to improve product images and the need for better communication between Amazon and eCommerce platforms. They also talk about the "jobs to be done" framework and ChatGPT.
  continue reading

218 episodes

Artwork
iconShare
 
Manage episode 383659640 series 2652590
Content provided by Will Laurenson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Will Laurenson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episiode, Will Laurenson discusses the benefits of review mining with guest Lorenzo Carreri. They discuss how review mining can improve conversion rates and customer lifetime value by scraping and categorizing reviews. They also touch on the use of AI and data privacy challenges. The conversation concludes with a discussion on using review mining to improve product images and the need for better communication between Amazon and eCommerce platforms. They also talk about the "jobs to be done" framework and ChatGPT.
  continue reading

218 episodes

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