Manage episode 222228222 series 2440154
So for promoting my book, I bought a book by a John Kremer, called "1001 Ways to Market Your Books". Back then, it had like a massive number of reviews, highly rated, lots of folks all over the web singing its praise. So naturally, I bought the book.
Long story short, there's a reason why it has 1001 ways to promote a book, because it lists every dang method there is, however basic. Like, imagine if you bought a book today that claimed to give you 1001 ways to promote your web site. And it had things like,. Print a business card, Attend meetings and hand out your cards, Accept credit cards on your site, Register for a free account on Facebook.com 2) Friend as many people as you can. and so on.
So if a list is showing you 1001 of ways of doing something, then that list is usually full of obvious things, and so watered down, that only 5% of it is actually going to be useful and impactful. And that's how I came up with my "Brilliant 5, Blah 95" strategy for creating epic content.
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