Manage episode 219133522 series 2440154
For the most part, a webinar is nothing but a form of lead magnet, right? You give them great value, and in return, they give you their email id. But then, you know that video is great at building rapport, communicating much more effectively than the written word, and much more fun than a boring PDF report.
So that's really what your webinar should be. Packed with great value, VERY little fluff, then you make an offer at the end. The offer doesn't HAVE to be an obnoxious sales pitch, but there absolutely needs to be some call-to-action. CTA. A CTA should be part of almost everything you do. Whether that's a podcast, like this one, where the Call to action in this episode is that you can get my paid Kindle book for free by taking a certain type of action.
Listen to the show for the rest.
Check out my Kindle book about creating an Alexa Flash Briefing, book at https://CutToTheChase.fm/flash/
And to listen to older episodes of this show, visit https://CutToTheChase.fm
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