Manage episode 225746144 series 2440154
Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”
You can sell a lousy product with great marketing. Heck, you can sell a product that hasn't even been created yet, with great marketing.
Marketing is critical even to raise funds for a non-profit. Or run a successful crowd-funding campaign for a good cause.
Creating more content, is not content marketing.
So if you've been around for a while, you already have created enough content. So stop creating, and start promoting.
And to listen to older episodes of this show, visit https://CutToTheChase.fm