Go Where Your Customers Are - Ep 87

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Have you watched the show Better Call Saul, where the main character Jimmy, is specializing in Elder Law, and befriends the residents of a senior citizen home and plays bingo with them, and turns them all into clients?

Now, you could say he is being a bit manipulative there, or you could see the other side of it, that Jimmy is actually genuinely interested in the seniors, he cares for them, he wants to protect them and give them the best possible service, and make sure no one else rips them off, and he fights for them.

Which is why he is well known, liked and trusted by the senior citizens there.

So how is that relevant to what you and I are trying to do in our businesses?

Listen to the show for the rest.

And to listen to older episodes of this show, visit https://CutToTheChase.fm

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