How to NOT Build Influence - Ep 85


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Influence is not built simply by sharing cool or interesting or funny stuff online.

We see this every single day on every single platform - people sharing really funny videos, heartwarming videos, heartbreaking videos, baby and cat and family videos, and crazy memes and breaking news.

The funniest and most heartwarming and most heartbreaking and most awesome videos and the most impactful news, negative or positive, will get the most likes and comments.

But you've got to ask yourself: So what?

So what if you got a lot of likes or comments on that 3rd party content you shared?

What does that really do for you?

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