Manage episode 218725053 series 2440154
There's a difference between working ON your business, vs working IN your business.
Artists don't necessarily make great marketers.
Skilled Technicians don't necessarily make great CEO's.
Which is why, according to Bloomberg, 8 out of 10 entrepreneurs who start a business fail within the first 18 months. A whopping 80%. Gone!
Simply taking the work you were doing for someone else, bringing it home and doing it for yourself, doesn't make you an entrepreneur.
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