Manage episode 219541830 series 2440154
Giveaways are great at quickly building a big list. But the list quality will not be too high, especially if you're not careful with the actual prizes you are giving away.
Just because someone gives you an email in return for something free, doesn't mean they're the best prospect for your business.
And for Giveaways to work, you have to give away something of really high perceived value. Something tangible.
Simply giving away ebooks and reports and online courses are not going to cut it.
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